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HEALTHCARE IN FOR THE LONG HAUL
It's time for food companies to think long term.

By 2001 there will be about 30 percent fewer hospital beds in Ontario than there were in 1996 when the Health Care Restructuring Commission (HRSC) began its work of deciding what hospitals should be closed down, band which ones should be merged.

Total healthcare food sales to hospitals and long-term facilities in 1995 totalled about $725 million. This year that amount will drop to about $580 million.

Soft food eaten with one
utensil, from Campbell's
Cooking in hospitals will decline in the future while heating and serving prepared food increases. And the real action will be outside the hospitals.

People studying the demographics of the province see an aging population and therefore a need for long-term care, peaking somewhere between 2005-2010, apart from mental health care facilities. 

Hospital beds will be replaced by those in residential care facilities, nursing homes and homes for the aged. Also, there will be more supportive housing facilities that are like a combination apartment building and nursing home, where residents have their own living quarters but are close to nursing care if they need it. Maintenance of the aged and infirm in their own homes will also increase.

The HSRC is scheduled to release a report this spring, called Change and Transitions. This will provide a framework for planning and spending related to long term care, home care, sub-acute care (less intensive than a hospital but more intensive than a nursing home) and mental health services.

The report will proclaim how much money is available for about 16,000 new long-term beds, and where they will be located. About two thirds of these will be funded immediately.

The good news for the healthcare food service industry is that all the people in the various long-term facilities will have to be fed the special food that companies have developed for hospitals.

Toronto-based distributor Serca Foodservice  Inc. anticipated this and has concentrated its healthcare energy in the long-term market. It has contracts with about two dozen long-term care chains, and uses a special computer program for dealing with such institutions, called Serca Synergy.

Campbell's Healthcare Foodservice is now supplying hospitals and nursing homes with its Trépurée line of texture altered food for takeout service. Family members or other caregivers can come pick up the food for people who are being cared for at home.
The Campbell's Soup Company division also produces Heat and Serve entrées, a line of soft-food meals designed to be eaten with a single utensil. Many long-term patients can feed themselves if the process is kept simple, and being able to eat with a single utensil definitely simplifies things. 

A note to the people who decide what food to buy; maybe it wouldn't be a bad idea to have older people tasting it. Dietitians, doctors and other staff who have a say on what to be purchased, tend to turn up their noses at things that older people actually like, points out Toronto food consultant Alison Miner. The tastes of senior citizens go back to their childhood. "They like parsnips, turnips and all root vegetables," says Miner. "They're not fond of broccoli".

 

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